Season 1
- 1Building the Brand4 Jul 2017
- 2Power and Persuasion11 Jul 2017
- 3Power and Persuasion18 Jul 2017
Power, terror, performance. These notions define our perception of Adolf Hitler and the Nazi Party at the height of the Third Reich. But behind this was an ordinary man. This is the story of one of the most comprehensive, wide-reaching and successful marketing campaigns in modern history: the rise of Adolf Hitler. The construction of the Fuhrer, messianic figure. Fuelled by a mastery of propaganda techniques that preyed on the discontent of the German people, packing and selling Nazi ideology t…