Inside the Superbrands

Inside the Superbrands shines a new light on Britain's most iconic brands to explore how they became such a part of our cultural identity. With a rare glimpse into the factories, the boardrooms and the product development labs of market-leading brands such as Kellogg's, Heinz, Walkers and Guinness, the series explores their histories and looks to the future to examine how these cultural icons are changing their plans, recipes and products.