The Porter Wagoner Show

By the mid-1950s, the novelty medium of television was the obvious tool for product marketers to reach a wider audience than ever before. All kinds of advertisers were keen to sponsor shows to promote their wares to the vast new audiences. The Chattanooga Medicine Company had been keeping southerners regular with Black Draught laxative and women's troubles forgotten with the 20% alcohol formula of Wine of Cardui for many years. However they saw an opportunity to increase their sales through tel…