I'm Running Sainsbury's

Sainsbury’s is Britain’s oldest supermarket chain. Once a single family-run shop, the company now cashes £30,000 a minute in 800 stores across the UK. Although Sainsbury’s is a retail giant, the onset of credit crunch Britain has seen customers become more selective about where they do their shopping and how much they spend – the company is facing one of the most competitive climates in living memory. Chief Executive, Justin King, has come up with a plan. He believes that somewhere on the shop…