1MMs

1MMs is NBC's answer to people who might change the channel during the commercial breaks of a television show. In an effort to grab the viewer's attention, these one-minute movies will air as a 30-second two-parters sometime during the commercials of a television show during primetime. Each original movie will unfold in the first 30 seconds leading to a cliffhanger and a resolution in the final 30 seconds. They will air as interstitial programming between commercials -- perhaps when programming…