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Actor

1998-01-09 · Huntington Beach, California, U.S. · Male

2 series in the catalog

Brent Austin Rivera (born January 9, 1998) is an American Internet personality and actor who first gained popularity on the now-defunct video hosting service Vine. He has followings on Instagram, TikTok, and YouTube.

Biography

Brent Austin Rivera was born on January 9, 1998. He has Mexican and Italian ancestry, and is from Huntington Beach, California, where he still lives. Rivera's younger sister, Alexa Brooke "Lexi" Rivera (born June 7, 2001), is also an influencer and appeared with him in the web series Brobot. He also has two older brothers.

Rivera was interested in acting and auditioned for commercials and TV shows in seventh grade. He did not want to be under a producer's oversight, so he started posting on social media platforms such as Instagram, Snapchat and the now defunct Vine in his early teens. Rivera became a prominent Vine star. One selfie earned him 68 thousand likes; academic Alice Marwick wrote that since "Rivera looks like a celebrity, [...] on Instagram, he is treated as one." Because he lives close to Los Angeles, Rivera was able to attend high school and work meetings, something many teenage influencers could not do.

Rivera's father, John, did not pay much attention to his social media until Rivera was recognized at a local hockey game by fans.

Rivera is the co-founder and CEO of Amp Studios, a talent incubator and content group that in 2020 generated 10 billion social media views each month. He also started a pop culture-centric podcast called So Relatable in 2021. In 2015, he participated in Coca-Cola's #MakeItHappy campaign and worked with Hollister Co. in 2019 on their anti-bullying campaign.